Shore Rugs redefine floor coverings. Applying traditional weaving techniques to specially developed silicone cord, we merge bold aesthetics with advanced functionality. Each rug is handmade and unique, developed closely with silicone manufacturers in England’s historic weaving industry and woven entirely by hand in London. Shore’s founders, Louie and Gil, share a belief that technical innovation and beautifully crafted design need not be mutually exclusive. Synchronizing rigorous material research with a traditional craft approach can lead to products of surprising beauty and impact. (less)