We believe in building up the next, best generation by nurturing the greatest innovators on Earth. It starts with nutrition and is sustained by creativity. A CALORIE IN=AN IDEA OUT Every product we make is a Fun Eating Device–a toy that you eat with. We are not only breaking the traditions of mealtime with creativity, we're helping kids become self sufficient, powerful members of society. Every product sold provides meals for children in need through our global partner, Stop Hunger Now. We need every kid's mind to be running on a full tank in order to make the world a better place. (less)