VICI (pronounced: "Vee-Chee") imports and distributes several toy lines and builds them into enduring brands. The brand sells in specialty toy stores, museum shops, hotel gift shops, art galleries, and design/lifestyle stores. With this distribution network in place, VICI has established several brands such as Playsam, Playforever Toys, Early Rider, Mitoi and MillerGoodman. Many of these products have made Oprah's O list and have been featured in premier publications such as the Wall Street Journal, GQ magazine, InStyle, Elle Décor, Vanity Fair, Road & Track, (less)