IMAD stands for “I Made A Difference.” With the purchase of an IMAD pendant, $1 of that sale will benefit the Animal Welfare Institute, an organization dedicated to the better treatment of all animals. The IMAD pendant is a fashionable reminder to the wearer that they made a difference to an animal species in critical danger. The IMAD brand is made up of 15 pendants each depicting a critically endangered animal or different dog breed. A manufacturer in Rhode Island creates the charms from recycled bronze metal. You can view the charms in detail at www.imadjewelry.com. (less)