Archie's Press make simple letterpress maps of cities, anatomy, and outer space. We make things that are simple, beautiful and informative. Why all the circles? New research indicates that GPS's are hindering our ability to create mental maps of our surroundings. My maps aim to install a "Map from the Mind", simplifying structures and neighborhoods in the most efficient and beautiful way. The circle, our Universe's softest shape, is the clearest graphic to convey size and connection. (less)