G-Shock was born from a dream of "creating a watch that never breaks." It was over 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits. G-Shock is the watch of choice for all branches of the US military as well as law enforcement and first responders. (less)