2027 SHOT Show Application & License for New Supplier Showcase Exhibitors

The 2027 Supplier Showcase takes place in the Palazzo Ballroom on the 5th floor of the Venetian Expo on Monday, January 18, and Tuesday, January 19.
This application is for NEW EXHIBITORS for the 2027 Supplier Showcase. If you are a returning Exhibitor from the 2026 Supplier Showcase, please contact Show Management at [email protected] for your renewal link.

Only companies with a product or service that is affiliated with or desires to serve the Shooting, Hunting, Outdoor or Law Enforcement industries as a supplier will be accepted. Approval is subject to Show Management's review, and will be determined at its sole discretion. Upon approval, Show Management will notify you and send an invoice for the requested exhibit space.

Supplier Showcase Booth Package

Supplier Showcase Booth Package is $5,750 and $625 per corner. NSSF Supporting and Associate Members receive a $500 discount.

To qualify for the NSSF member discount, the Exhibitor must be a Patron, Supporting or Associate Member in good standing of NSSF. Deadline to become a member and receive member discount for the SHOT Show is August 7, 2026.

Included in your booth package:

  • 8'x6' Exhibit Space
  • 6' table, two chairs, wastebasket and 7" x 44" identification sign at the Supplier Showcase
  • Two registrations for both the Supplier Showcase and the SHOT Show
  • Additional badges for both Supplier Showcase and the SHOT Show at a discounted rate
  • SmartApp Lead Retrieval App
  • Electrical (5amps)
  • Lunch for up to 2 booth personnel on Monday and Tuesday
  • Listing in Supplier Showcase Directory, SHOT Show Directory, Mobile App, and Show Planner
  • SHOT Marketing Package
  • One-year membership to Supplier Wire

Payment Schedule

  • Twenty Five Percent (25%) Initial Deposit due with application.
  • On or before April 10, 2026, at least Fifty Percent (50%) of booth space costs must be paid.
  • On or before August 7, 2026, any remaining balance due on booth space must be paid.

Supplier Showcase Booth Selection Procedures

New Supplier Showcase exhibitors will be assigned by NSSF membership status in order of payment received. For companies that submit the rental agreement with payment by March 1, 2026, booths will be assigned during space selection in the spring.

For rental agreements and payment received after March 1, booths will be assigned in order of payment received after initial Space Selection.

Supplier Showcase Booth Request

Please indicate your booth request below.
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You can view the floor plan at www.SHOTShow.org/supplierfloorplan and list specific booth numbers here.

Trade Show Internal Contact

Trade Show Internal Contact receives all correspondence regarding the SHOT Show Supplier Showcase. All contact information is for internal purposes only and will not be displayed in the directory.
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Show Planner Contact

Show Planner contact will receive all inquiries from attendees through the show planner. This includes (if Exhibitor opts in) appointment requests, private messaging, and chat.
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Trade Show Bill To Contact:

The following information will be used when generating invoices.
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On Site Contact

Please indicate who to contact on site during the SHOT Show if different than internal contact.
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Senior Executive Contact

To best assist with advocacy efforts on behalf of the firearms and shooting sports industry, NSSF is requesting contact information for the executive leadership from each exhibiting company. This will be used for internal purposes only.
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Company Information:

The following information will be used in the printed SHOT Show directory, SHOT Show Planner, mobile app all other printed materials.
Exhibiting As Name that will appear on your booth, the SHOT Show printed directory, SHOT Show planner, and mobile app.
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Company Address
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ONLY choose categories that have a primary category of Supplier.
Check box to have We Export symbol in Show Directory.

Terms & Conditions

Effective following Exhibitor’s payment of booth space, through April 10, 2026, Show Management shall retain 25% of the booth fee of each space canceled, as liquidated damages.

Beginning April 11, 2026, through August 7, 2026, Show Management shall retain 50% of the booth fee of each space canceled, as liquidated damages.

No refunds are given after August 7, 2026, for any reason whatsoever, even if the Show is sold out.
Click here to view the Terms and Conditions

Click here to view the Rules and Regulations

After reviewing the License Terms and Conditions and Rules and Regulations, enter the name of the individual responsible for signing the Application & License for Exhibition and check the box indicating that you have read and agree to the Terms and Conditions.

The person ratifying this license expressly represents and warrants to Management that he or she is authorized by the above Company to execute this Application. This person also acknowledges that he or she has read and accepts the rules and regulations as set forth in the License Terms & Conditions.

Please enter the name of the individual responsible for signing the Exhibit Space Rental Agreement
Please click Submit to complete your application. Show Management will review your application and, if approved, will send you an invoice for Supplier Showcase.
AFTER HITTING SUBMIT DO NOT USE THE BACK BUTTON ON YOUR BROWSER