We create on-trend, high-performance outdoor gear at an incredible value. Through our three brands HABIT, KINGS RIVER, and MAHCO OUTDOORS, we stand by the idea that everyone deserves to experience the outdoors. It’s what drives us to create high-quality, affordable, and long-lasting outdoor apparel---gear that stands up to the elements and gets out of the way. Our materials, construction, and product features out-perform competitors at every price point-and we have the numbers to prove it. Our Gear, Your Adventure!!! (less)