Dianna Muller is a retired police officer who has built a successful second career as a professional shooter by striving to bring a better return on investment to her industry partners beyond national and world champion performances....

Doug Elder is a right-brained account executive, founder, and owner of DOJO Creative, a firm specializing in web development, marketing and branding. He began his career 20 years ago working for an ad agency in high school and has since traveled the country working for large agency and news organizations....

A Managing Partner with Point of Impact Group, along with his partner Hank Yacek, Doug VanderWoude advises ranges and retail operators on how to maximize their business spaces and adapt industry best practices for higher profits....

Dr. Ari Zelmanow is a consumer psychologist, research evangelist, and brand strategist, who specializes in helping businesses see what is happening beneath the surface. He has unearthed insights globally that have helped businesses create breakthrough products, brands, and retail experiences....

Dr. Michael Robert Hepner is the Director of Educational Services for the National Shooting Sports Foundation. Backed by extensive educational and practical experience in process improvement, consumer research, human behavior, business management and leadership, he has conducted consumer research for some of the nation’s largest and most regulated companies and worked with retailers to improve their sales processes and operations....

Frank Furness CSP is an internationally sought after speaker with a lively, enthusiastic and humorous style that has inspired audiences around the world. He is a specialist in sales, technology, social media and goal setting and how these things work in tandem to produce great results for organizations....